I recently received this question in my inbox from an EmailMoxie.com reader.
"I read somewhere that the use of 'RE:' at the start of an email subject line gives the message a better chance of not being thrown in a spam filter. Is this true?"
What do you think about adding RE: to the beginning of a subject line? Is it deceptive? A good idea? Does it work? Share your thoughts with us!
Email Marketing Expert
- Jordan Lane
- Jordan Lane is an Email Marketing Expert, consultant and author of 52 Days: The Cancer Journal.
52 Days : The Cancer Journal's purpose is to help those who are battling cancer and their family .
Please send me an email if you would like to connect and learn more about this wonderful book.
Jordan@52daysthecancerjournal.com Jordan@52daysthecancerjournal.com
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It might help avoid the spam filter, but it is absolutely deceptive and should be avoided by any legitimate marketer.
ReplyDeleteI think that this is a horrible, misleading practice.
ReplyDeleteAnyone that is using this as a technique to get an open should be counseled to stop immediately.
I'm not so sure that a simple "RE" would help inbox delivery any. ISP filters are very sophisticated and use many factors to determine where an email should be placed. I doubt that they are so dumb that you can trick them with a play of the subject line.
ReplyDeleteBesides, the two commentators before me are correct, it would be a bad practice to use such a tactic and i dare anyone to come up with a subject line that is creative enough for legitimate use.
Thanks for the great comments! Keep them coming. Adding RE: in the subject line sounds like a bad idea any way you look at it.
ReplyDelete- Jordan