Email Marketing: There Is Some Good Right?

Email Marketing is typically not a glamorous or an overly useful endeavor in the larger scheme of world events. It's not like email marketers are saving lives, curing diseases, or solving world problems. The Nobel Prize or a Hollywood Star on the Walk of Fame will never be given out for the best email marketing campaign. However, there is some good that email marketing does on a local and global level. The next time you are at a social event and someone asks you what you do, you can stand proud and announce “I am an email marketer!”

Five good things about email marketing:

1. Emails bridge the world. You send an email to your friend in Prague or to the guy down the street about the latest Nordstrom sale without having to worry about your phone call waking him up or having an uncomfortable silence. You can share your thoughts with anyone anywhere without having to actually talk to them. Brilliant!
2. Email raises awareness and support for worthwhile events and organization. Many not-for-profits and other do-gooders utilize email to get their message out in force.
3. Email saves trees. Please, don’t print emails unless you need to.
4. Email is supportive and complimentary to social media and helps advance new technology. Many pundits feel that social media will destroy email. I disagree. Email and Social Media works well together much like peanut butter and jelly, bagels and cream cheese, and Bert and Ernie.
5. Email is everywhere! Try to name one person who you know that does not have an email address. Off the top of my head I can only name one – but she is only eighteen months young!  (By the way, I can name three adults who are not on Facebook.  Facebook, and other social media sites, will not be the end of email.  Hey, you need an email address to log in to Facebook right?)