Email Marketing: Knowledge, Best Practices & Tips: Is Email Dying?

For some reason people are getting more and more concerned that email is slowly but surely going away. Some feel that social networking sites and text messaging will completely replace email. This is simply not the case. Email is here to stay. Here is why.

10 Reasons Why Email Is Not Dying

People still send hand-written letters via snail mail. They could easily make a phone call, send an email, text message, or status update. Email is familiar and useful.
Nearly all sites on the web that require registration require an email address.
Email notifies you of updates from social networks.
There is not any evidence yet that Google Wave really is the next big thing and will catch on a large scale. Plus you need an email address to sign up for Google Wave.
Email is universal, and social networks are not. Nearly everybody on the web has an email address. Also, most places of employment give employees email addresses. Meanwhile, a great deal of employers are banning workers from accessing social networks while on the job.
There are plenty of people who have no interest in joining social networks. Frequent news stories about security, privacy, and reputation issues do not help convince them.
Email is still improving and evolving. It hasn't screeched to a halt with the rise of social media. There is still innovation going on, and integration with social media. Email and social media complement each other. They do not rely on each other.
Even social networks themselves recognize the importance of email. Never mind that they update users about community-driven happenings via email. Recently MySpace launched its own email service.
More social media use means more email use. The people consuming the largest amount of social media are also the people consuming the largest amount of email.
As far as marketing is concerned, email is doing pretty well, as many companies continue to struggle to find the right social media strategy to suit their needs.