Top 20 U.S. Direct Mail Marketers

Over the past few years there has been a significant decline in the amount of direct mail (a.k.a. snail mail) sent in the United States. But why does my mailbox still overflow with junk mail?  It seems that as direct mail marketing budgets have been slashed and some companies pull back from sending mail, others see that as an opportunity to send more. ChangeOfAddress.org decided to research which profit and non-profit organizations are currently sending the most snail mail.

Here are the results:

Top 10 For-Profit Mailers

• Publishers Clearing House - They are the overall largest sender of direct mail in the U.S.
• The Economist Group
• Conde Naste
• Direct Brands
• Consumers Union
• Omaha Steaks
• Rodale
• Hachette Filipacchi Media
• International Masters Publishers
• Boardroom

Top 10 Non-Profit Mailers

• Smithsonian Institute
• U.S. Fund for UNICEF
• Habitat for Humanity
• The Leukemia & Lymphoma Society
• March of Dimes
• World Wildlife Fund
• Paralyzed Veterans of America
• Humane Society of the U.S.
• Alzheimer's Association
• National Wildlife Federation

56% of all the top 50 mailers in the U.S. are for-profit organizations. 44% of all the top 50 mailers in the U.S. are non-profit organizations that are either soliciting for donations or attempting to collect on pledges via mailers.

Is your mailbox overflowing more than you email in box?  What are some solutions to this paper overload?  Do you recycle your junk mail? Have you ever successfully opted out of a snail mail catalog?  

Share your thoughts!