Grow Your Email List With Your Offline Catalog

One very important goal of any email marketer should be to consistently grow his or her email lists with quality names. One great way to do this is to invite your offline customers to join your email list. Harry and David did a great job of this in their recent Mother's Day catalog. They are using their offline catalog to promote their email marketing programs. They not only have an offer but also promote why someone should sign up for their email list. Nice!