Many of us remember Mad Libs. But how many of us knew that Mad Libs style registration processes can increase form completions?

A recent article by Luke Wroblewski of Yahoo! Inc. shows how using Mad Libs pays off when designing registration forms. Looking at one registration form before and after switching to a Mad Libs format, the results show that switching to a Mad Libs style form increased form completions by 25-40%. Wroblewski points out that two versions of this form are being used at Vast.com and Kelley Blue Book.
Who knew that forms could be so much fun?
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