Timely, Personalized and Appropriate Email – Go Team!

To the chagrin of Dallas Cowboys fans everywhere, the Minnesota Vikings recently advanced in the NFL playoffs. A friend of mine is a diehard Vikings fan and received the email below just as the game ended. (For the record, I verified that my friend is not a bandwagon jumper or Favre follower - but is a 100% certified and valid Vikings fan.)

NFL shop.com did a great job with not only the creative, but the subject line, the time they sent the email, and the segmentation. As far as I can tell only those with a preference set as being a Viking fan received this email.

The subject line was: Your Minnesota Vikings Just Won - Order Now & Get Free Shipping Over $75