12 Days of Christmas all at Once

Many email marketers ran a Days Of Christmas campaign this year. This is when specific offers are only available on certain days. Below is an interesting email I saw from a company who was doing a Days Of Christmas email campaign. Now that the campaign is over they are offering the same deals on all days at once. This is a very interesting concept. Lets see if this catches on.

This type of campaign has some pros and cons.

The pros:

• Customers can still get a deal they might have missed.
• If the customer already purchased they can get the same deal again.
• The end of the year revenue for this type of campaign is probably decent.
• This is a great way to clear out overstocked and undersold items.

The cons:

• I doubt the item will be shipped or received by Christmas.
• This is another email to a subscriber list that has been hit pretty hard during the regular days of Christmas campaign.

Here is the email. It is all text. The subject line was Day 23: All Previous Deals Back for 1 Day Only!


Here is the landing page. All of the deals can be selected by day.