All Posters.com has a busy, but captivating creative. I especially like the Fun Facts. This is a great way to entice a subscriber to click. They might learn something and purchase something. Win-Win!


I am curious to know how they generated the unique bar codes. I assume they are unique. But they could have only sent a few select winners a unique code and everyone else is the same code.

The next two emails are good examples of featuring one product for the entire email. Cooking.com and Williams-Sonoma both did this this week. This strategy is useful if you need to move a certain product, would like to announce a new product, or would like to change up your creative to stand out a bit.



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