What's In A Welcome? 45 Welcome Emails From Top Retailers

Welcome Emails are extremely important to most email marketers. Subscribers have come to expect them. Some welcomes are sent directly after email sign up. Others take a few days or more. The timing of the welcome is not as important as the welcome message. It is good email marketing etiquette to send a Welcome before sending any other marketing email.

Below are examples of 45 Welcome emails from some of the top retailers in the space. These are not listed in any particular order. Click on a Welcome to see a larger view.

Here are some Statistics and Facts about the Welcomes

• 3 Welcomes used a GoodMail token for Yahoo! (6%)
• 1 Welcome used First Name personalization in the Subject Line. (2%)
• 30 mentioned the name of the sender in the Subject Line. (67%)
• 13 mentioned a specific offer in the Subject Line (15% Off, Free Shipping etc.) (29%)
• 4 mentioned both the name of the sender AND a specific offer in the Subject Line. (9%)
• 4 mentioned a non-specific offer in the Subject Line (here is a welcome gift, special offer, special gift etc.) (9%)
• The shortest Subject Line is Hello!
• The longest Subject Line is Welcome to Harry & David. SAVE 10% NOW... and thanks for subscribing!

Subject Line: Your 15% discount is here...WELCOME!
Sender: Newport News
Subject Line: Thank you for signing up for Sam's Club e-mails
Sender: Sam’s Club
Subject Line: Welcome to Piperlime!
Sender: Piperlime

Subject Line: Thank you for signing up for emails - Save 15% now
Sender: Red Envelope
Subject Line: Welcome to Eddie Bauer Email.
Sender: Eddie Bauer
Subject Line: Welcome to saks.com. We have a special offer for you...
Sender: Saks Fifth Avenue
Subject Line: DIRECTV Email Signup Confirmation
Sender: Directv

Subject Line: Welcome to the Brookstone E-Mail Program!
Sender: Brookstone

Subject Line: Your First Kohls.com Sale Alert!
Sender: Kohl’s


Subject Line: Welcome to the Cooking.com Family!
Sender: Cooking.com
Subject Line: Hello!
Sender: Urban Outfitters
Subject Line: Welcome to Williams-Sonoma: Features & Benefits
Sender: William-Sonoma
Subject Line: Lane Bryant E-Mail Signup Confirmation
Sender: Lane Bryant
Subject Line: Welcome to the Oriental Trading Company Newsletter
Sender: Oriental Trading Company
Subject Line: Here's a Welcome Gift for you!
Sender: Hanna Andersson
Subject Line: Welcome to Target.com!
Sender: Target
Subject Line: Welcome to the Walmart Wire Newsletter
Sender: Walmart
Subject Line: Welcome to nordstrom.com
Sender: Nordstrom
Subject Line: A Gift to Welcome You to Bluefly
Sender: Bluefly
Subject Line: Your 15% discount is here...WELCOME!
Sender: Shape fx
Subject Line: Welcome to SmartBargains.com! Extra 10% Savings Inside
Sender: Smart Bargains.com
Subject Line: It's Here: Your Welcome Gift from HP
Sender: HP (Hewlett-Packard)
Subject Line: Welcome to HSN! Save 15%
Sender: HSN (Home Shopping Network)
Subject Line: Welcome to Harry & David. SAVE 10% NOW ... and thanks for subscribing!
Sender: Harry & David
Subject Line: Thank You for Subscribing
Sender: ProFlowers
Subject Line: Welcome! Do More Online + Get Free Shipping
Sender: Walgreens
Subject Line: welcome to drugstore.com, The Uncommon Drugstore
Sender: Drugstore.com
Subject Line: Welcome to Athleta
Sender: Athleta
Subject Line: Thanks For Signing Up With Gap.com. Enjoy Your Special Offer
Sender: Gap
Subject Line: Enjoy Your First Exclusive Offer--$10 Off a $50 Online Purchase!
Sender: Old Navy
Subject Line: A special gift to welcome you to BananaRepublic.com.
Sender: Banana Republic
Subject Line: Thank you for signing up! Take 15% off your next purchase
Sender: NFL shop
Subject Line: Welcome. Thanks for signing up.
Sender: Coach
Subject Line: Welcome to Frederick's Newsletter
Sender: Frederick’s of Hollywood
Subject Line: Thank you for joining our mailing list
Sender: Linens-N-Things
Subject Line: Thank you for signing up for eBags.com emails
Sender: eBags
Subject Line: Welcome Jordan! Here’s your 20% off in-store savings certificate!
Sender: Bed Bath & Beyond

Subject Line: Welcome to SportsAuthority.com! Take 10% off your next order
Sender: Sports Authority
Subject Line: Your 15% discount is here...WELCOME!
Sender: Spiegel
Subject Line: Thank you for registering at DisneyStore.com!
Sender: Disney Store
Subject Line: Welcome to Reebok.com
Sender: Reebok
Subject Line: REI Welcomes You With 15% Off!
Sender: REI
Subject Line: Welcome to the World's Largest Running Store!
Sender: Road Runner Sports
Subject Line: Welcome to RalphLauren.com
Sender: Ralph Lauren
Subject Line: Welcome to RadioShack
Sender: Radio Shack